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2017 | Branding - Art direction - UI/UX design
Polly lab is an online platform designed to give a second life to unused clothes and material. A cross between fashion, new technologies and sustainable lifestyle hacks, it offers an at home alternative to ‘fast fashion’.
To create a bridge between the physical universe of unused materials, recycling, DIY, and the digital universe of online platforms. To portray recycling and zero waste as a desirable, ‘a la mode’ way of life.
I created a digital experience that allowed everyone to create a unique 3D piece of clothing, by selecting from different options the cut and colour of the piece. The platform would then generate a pattern with instructions that the user could print out and follow, allowing them to transform and piece of fabric and sewing kit into a tailored item of clothing.